Here’s what the contractors who responded to our survey on marketing reported:

• When asked the type of advertising you use:
   - 27% market on the Internet or through a Web site
   - 18% advertise in newspapers and/or magazines
   - 18% use direct mail
   - 36% use other forms of advertising
• 100% of the contractors who use direct mail find it effective
• 100% of the contractors with Web sites “rarely” update them with promotions and sales
• 20% currently use email to promote their businesses
• When asked what type of advertising you would like to learn more about, 80% said promotional email and 20% email newsletters.

Thank you to everyone who completed this marketing survey. Since you expressed an interest in learning more about marketing via promotional email and email newsletters, we will address these topics in a future newsletter article.