Here's what the contractors who responded to our survey on Yellow Pages Advertising reported:
When asked what percentage of their annual advertising budget is used for Yellow Page ads:
- 78% approximated 25% or less
- 11% approximated 50% to 75%
- 11% approximated more than 75%
When asked to estimate the number of leads their Yellow Page ads generate per month:
- 50% estimated 0 to 2 leads
- 30% estimated 3 to 5 leads
- 20% estimated more than 10
50% of the contractors add color to their Yellow Page ads.
When asked what size Yellow Page ads they usually place:
- 50% place a standard listing
- 20% place 1/8 page
- 10% place 1/4 page
- 20% place 1/2 page
40% of the contractors hire an expert to help them design their Yellow Page ads.