Last month we surveyed our readers about how they use email to market their businesses. Here are the results: |
- 22% of the respondents publish an email newsletter, while 78% do not.
Of the respondents who publish an email newsletter:
- 50% send an e-newsletter weekly
- 50% send an e-newsletter twice a year
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- 33% of the respondents publish a print newsletter, while 67% do not.
Of the respondents who publish a print newsletter:
- 50% publish a print newsletter weekly
- 50% publish a print newsletter monthly
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- When asked what has prevented them from using email newsletters and promotional email to market their businesses, respondents rated the following reasons on a scale from 1 to 5 (with 5 being the most important reason]:
Don't' know where to start:
- 37.5% chose a rating of 1
- 37.5% chose a rating of 3
- 25% chose a rating of 5
Don't have time to create the content:
- 37.5% chose a rating of 1
- 25% chose a rating of 2
- 12.5% chose a rating of 4
- 25% chose a rating of 5
Technical concerns about preparing and sending emails:
- 25% chose a rating of 1
- 25% chose a rating of 2
- 25% chose a rating of 3
- 25% chose a rating of 4
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Thank you to every one who completed this survey. |